Pretend Play Food
Cute addition to your little ones' pretend food collection, picnic setup, kitchen & market shop.
Playing is Believing
Weave magic in your playspace with our felt play mats.
Turtle Life Cycle
Learn about the life cycle of the green sea turtles.
Finger Puppets for Storytelling
Finger Puppets that depict popular nursery rhymes, songs and stories.
Cat Caves and Cat Toys
Gets lots of meows of approval from your feline friends with our new range of cat toys.
Complete your living space with these beautiful collections.
Happy Customers
Our hearts skipped when our products are loved. Read all our product reviews.
Bookish Play
Our playbased toys and resources support a child during storytime. It enhances the reading experience and holds their interest for a longer time.
Finger Puppets for Storytelling
Finger puppets made from natural wool felt nurtures a toddler's imagination using play-based learning.
We have enjoyed the process of designing these finger puppets to illustrate the different types of animals and their habitats through pretend play.
Pretend Play Food
We collaborated with Indulgence Table (Melbourne event planner) to bring you an Australian Grazing Party with Riley and Kieran in our backyard. View our new range of doughnuts, fairy breads, biscuits and fruits.
6 Reasons for a Goldfish Cat Cave
1. Our friends LOVE them. Please check their instagram feed for more pawsome cat-adventures.
2. Made from 100% NZ wool felt (not acrylic felt).
3. Warm and perfect for winter.
4. Cats love to snuggle in wool, and this cat-wool attraction is attributed to the familiar motherly scent of lanolin.
5. Wool fibres are dyed in azo-free dyes, making them safe for your pets.
6. Ethically-made, thus supporting a community of women & small cottage workshops.
Love our products and have a retail space?
We are looking for retailers who share our ethos. Make an application to be our stockist.
Beautifully handcrafted, Mindfully made.
With a playful mind and heart, our felt products are designed in Melbourne and handmade in our cottage industry in Nepal. We support fair wages for the artisans and communities who produced our lovely wares. Thank you for supporting a small business.