7NEWS featured Tara Treasures as one of Australia’s favourite children’s brands, sharing how our Fair Trade felt toys, including The Gruffalo and Wombat Stew collections, sell out in minutes. Each piece is lovingly handmade, blending play, purpose and craftsmanship.

We’re proud to announce that we have been named among Inside Small Business’s 2025 Top 50 Small Business Leaders. This recognition highlights inspiring entrepreneurs across Australia: from an educational mission, to businesses turning ocean waste into art supplies, to a Fairtrade-certified toy maker employing 100s of Nepalese artisans.

A story of motherhood, challenge and courage. This piece shines a light on how a dream built on felt and heart turned into a global brand loved by families around the world.

What began at a kitchen table during a time of uncertainty has grown into a thriving business supporting over 350 artisans. Yahoo! Finance shares the pivotal moments that shaped Tara Treasures into what it is today.

What began as a small market stall grew into Australia’s first Fairtrade Certified children’s brand. Partnering with artisans in Nepal, Tara Treasures creates handcrafted felt toys that inspire early learning and imagination: from The Gruffalo to Wombat Stew, each piece is made with heart and purpose.

A profile of Jooli Chan’s transition from redundancy to entrepreneurship and her leadership in founding Australia’s first fair‑trade certified kids’ brand. A compelling story of turning personal challenge into global impact.

A heartwarming feature celebrating our milestone as Australia’s first Fairtrade-certified toy brand. Founded by Melbourne mum-of-two Jooli Chan, we now support over 350 women artisans in Nepal, using traditional felting skills, eco-friendly dyes, and natural wool to craft toys that enrich play and preserve culture.

MumCentral highlighted our May Gibbs x Tara Treasures Bush Babies finger puppet set as a top pick for little ones this holiday season. This charming collaboration brings favourite Aussie storybook characters to life through sustainable, handmade felt toys that encourage imaginative play

Frankie praised our hand‑felted mushroom playmat as “some of the safest red caps your imaginative tot can get their hands on.” Made from 100% New Zealand wool and measuring 40 cm in diameter, this felt forest floor piece brings wonder to little worlds.

We were thrilled to see our Vegetable finger puppets featured in The Guardian’s 2024 Christmas gift guide, a celebration of thoughtful, sustainable gifts for kids and families.