A story of motherhood, challenge and courage. This piece shines a light on how a dream built on felt and heart turned into a global brand loved by families around the world.

What began at a kitchen table during a time of uncertainty has grown into a thriving business supporting over 350 artisans. Yahoo! Finance shares the pivotal moments that shaped Tara Treasures into what it is today.

A profile of Jooli Chan’s transition from redundancy to entrepreneurship and her leadership in founding Australia’s first fair‑trade certified kids’ brand. A compelling story of turning personal challenge into global impact.

A heartwarming feature celebrating our milestone as Australia’s first Fairtrade-certified toy brand. Founded by Melbourne mum-of-two Jooli Chan, we now support over 350 women artisans in Nepal, using traditional felting skills, eco-friendly dyes, and natural wool to craft toys that enrich play and preserve culture.

MumCentral highlighted our May Gibbs x Tara Treasures Bush Babies finger puppet set as a top pick for little ones this holiday season. This charming collaboration brings favourite Aussie storybook characters to life through sustainable, handmade felt toys that encourage imaginative play

Frankie praised our hand‑felted mushroom playmat as “some of the safest red caps your imaginative tot can get their hands on.” Made from 100% New Zealand wool and measuring 40 cm in diameter, this felt forest floor piece brings wonder to little worlds.

We were thrilled to see our Vegetable finger puppets featured in The Guardian’s 2024 Christmas gift guide, a celebration of thoughtful, sustainable gifts for kids and families.