Tara Treasures Founders' Story

" At the core of Tara Treasures is a commitment to women empowerment "

In the heart of Melbourne, Australia, a remarkable story of compassion, creativity, and purpose was unfolding. 

This is the story of Tara Treasures, a brand inspired by the goddess Tara, who symbolises compassion and peace. The name itself reflects the business’s deep commitment to women empowerment.

" We were united by a shared passion to make a positive impact on the world "

Jag's journey began in a small village nestled in the mountains of Nepal. Growing up in a close-knit community, he was surrounded by the rich cultural heritage and the warmth of his people. Life in the village was simple but full of traditions and a strong sense of togetherness. 

When Jag was young, he left his village to Singapore, but his heart always remained connected to his roots. The devastating Nepal earthquake of 2015 was a turning point for Jag. Witnessing the destruction and the struggles faced by his community, he felt a deep responsibility to give back and support the people who had shaped his early life.

Jag and Jooli returned to Nepal with a vision to create sustainable employment opportunities for the local artisans. They wanted to harness their incredible skills and craftsmanship to produce beautiful, ethically-made products.

" Each Tara Treasures' piece is a labour of love, crafted with care and attention to detail"

These women, often mothers, work from home or in small community workshops, allowing them to balance their work with family responsibilities. By providing sustainable employment, Tara Treasures is helping to give these women the means to support their families and communities.

The artisans use traditional felting techniques passed down through generations to create the beautiful designs that make Tara Treasures’ products so unique.

This not only preserves their cultural heritage but also instills a sense of pride and accomplishment in their work. Each piece is a labour of love, crafted with care and attention to detail.

" A more sustainable and responsible approach to production"

Tara Treasures is deeply committed to sustainability and ethical production practices. The felt used in their products is made from 100% natural wool, sourced from New Zealand. The wool is dyed using eco-friendly, non-toxic dyes, ensuring that the products are safe for children and the environment. The felting process itself is low-impact and sustainable, using minimal water and energy.

The business also focuses on reducing waste and promoting eco-friendly practices throughout their supply chain.

By choosing to work with natural materials and traditional techniques, Tara Treasures is helping to promote a more sustainable and responsible approach to production.

" Where mothers can find beautiful, safe, and ethically-made toys"

Tara Treasures is more than just a business; it’s a community. It’s a place where mothers can find beautiful, safe, and ethically-made toys that they can feel good about giving to their children.

It’s a platform that empowers Nepalese women, providing them with fair wages and a dignified livelihood. And it’s a brand that stands for sustainability and the joy of handmade craftsmanship.

The journey of Tara Treasures has been filled with challenges, but the smiles of people playing with their toys and the knowledge that they are making a positive impact keep Jag and Jooli going.

The brand has grown from a small idea into a thriving business, with a loyal customer base who share their values and vision

As Tara Treasures continues to grow, Jag and Jooli remain committed to their core values. They are constantly exploring new ways to expand their product range while staying true to their mission of women empowerment and sustainability. 

The future of Tara Treasures includes pending fair trade certification for the brand, a step that will further solidify their commitment to ethical practices and community support.

Jag and Jooli are also dedicated to working with organisations to give back to the community, ensuring that their impact extends beyond their immediate business. 

By collaborating with various initiatives and charities, they aim to contribute to broader social and environmental causes, making a lasting difference in the world.

Tara Treasures is a testament to what can be achieved when passion meets purpose. Jag and Jooli invite you to join them on this journey, to be a part of their story, and to help create a world where every child can play with joy, and every artisan can work with pride.