DECK YOUR HALLS
Let the whimsy and charm our felt decor and toys delight you the Festive Season!
stay wild my ocean child
OCEAN & CORAL REEF TOYS
Adorable felt toys inspired by the ocean and sea.
FELT PEG DOLLS
Create captivating scenes with these peg dolls.
Open Ended Toys
LOOSE PARTS PLAY
Let your young children explore the possibilities of small world play with our new range of loose parts.
FELT PLAY FOOD
Treat yourself to our large range of pretend play food.
CAT CAVES & TOYS
Get lots of Meows from your feline friends with our large range of cat caves and toys.
Beautifully handcrafted, Mindfully Made
Working to improve communities one step at a time.
2,600+ ⭐ ⭐ ⭐ ⭐ ⭐ Happy Customers
Our hearts skipped when our products are loved. Read all our product reviews.
felt fruits and vegetables
EAT THE RAINBOW
Colourful range of felt fruits and vegetables to your pretend play. Whether you're creating a pretend grocery store or cooking up a feast in a play kitchen, these felt vegetables and fruits add a fun and realistic touch.
Finger Puppets for Storytelling
Finger puppets made from natural wool felt nurtures a toddler's imagination using play-based learning.
We have enjoyed the process of designing these finger puppets to illustrate the different types of animals and their habitats through pretend play.
Sending a gift to your loved ones?
We've got you covered with our gift wrapping service. Your presents will be wrapped in an eco-friendly wrapping paper, band and tied with a twine and card. If you have a message, we will write it on the gift card.
Cat caves and toys
6 Reasons for a Strawberry Cat Cave
1. Our friends LOVE them. Please check their instagram feed for more pawsome cat-adventures.
2. Made from 100% NZ wool felt (not acrylic felt).
3. Warm and perfect for winter.
4. Cats love to snuggle in wool, and this cat-wool attraction is attributed to the familiar motherly scent of lanolin.
5. Wool fibres are dyed in azo-free dyes, making them safe for your pets.
6. Ethically-made, thus supporting a community of women & small cottage workshops.
Love our products and have a retail space?
We are looking for retailers who share our ethos. Make an application to be our stockist.